Date: November 27, 2020

Time: 9：00am
Conference Number: Tencent Conference 479 159 548

Event Details:

Lecturer: Associate Professor Shen, Bin

About the Lecturer:

Shen, Bin, Associate Professor, Doctoral Supervisor, Donghua University Xuri School of Business Administration, Dean of the Department of Management Science, German "Humboldt Scholar", Shanghai Teaching Expert, Fok Yingdong Education Foundation Young Teacher Award Winner, Shanghai Chenguang Scholar, Pujiang Scholar , Transportation Research—Part E Journal Editorial Board. He presides over 2 National Natural Science Foundation of China. His papers have been published in POM, DSJ, EJOR, IEEE-TEM, IJPE, IJPR, JORS, TRE, SCM, JBR, TFSC and other journals. His research direction is Creative and Fashion Industry Management, Technology and Operation Management, Supply Chain Management, etc.

About the Lecture:

Pre-ordering is an emerging business model in luxury fashion, which provides consumers the opportunity to pre-order new collection products immediately after fashion runway shows and helps retailers collect pre-ordering information for updating demand forecast. Based on our observations of industrial practices, we established stylized analytical models for a supply chain consisting of a luxury brand (supplier) and a retailer. In addition, we explore the consequences of pre-ordering for the supply chain, its members, and conspicuous consumers.