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SENIMAR: The Ninety-eighth SEM Bozhong Seminar

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2020-06-22

The Ninety-eighth SEM Bozhong Seminar

Doctorate Thesis Defense

Time: 14:00 pm, July 2, 2020

Form: Online defense

Respondent: Zhang Min

Profile: Zhang Min (1991-), female, Han Chinese, born in Luzhou City, Sichuan Province, Grade 2016 PhD candidate in Business Management of SEM, SWJTU. Research direction: Regional Brand.

Email: MinZhang152@163.com

Thesis title: Research on influencing factors and mechanism of regional brand locking effect